|CODE OF COMMERCIAL COMMUNICATION & CONDUCT
This Code represents a firm commitment by the members of the Self-Regulating Alcohol Industry Forum (SAIF) to high standards in all of their commercial communication activities. These activities include advertising, packaging, merchandising, consumer promotions and point of sale information. The Code incorporates mechanisms to deal effectively with transgressions. Members’ commitment to the Code is meant to ensure that their aforementioned activities are, at all times, responsible, legal, decent, honest and truthful.
SAIF’s approach to alcohol use and abuse is informed by evidence which demonstrates that alcoholic beverages, consumed responsibly, can make a positive contribution to the quality of life of those who choose to use it. There is also a growing body of scientific evidence to show that responsible consumption by those not at risk is compatible with a balanced and healthy lifestyle. At the same time, it cannot be denied that excessive or irresponsible consumption of alcohol may result in negative personal, social or health consequences.
While SAIF believes that advertising does not impact on overall consumption or misuse of alcoholic beverages, and is supported by international research in this regard, the association deems it necessary to follow a strict self-regulatory code:
Because its members wish to make absolutely clear that they do not encourage irresponsible drinking.
Adherence to the Code and compliance system is also a way to reassure society of SAIF members’ objective – to responsibly market their products only to adult consumers not at risk, who have chosen to consume alcohol beverages. Effective self-regulation is essential to SAIF’s partnership with government and to maintaining public’s trust of the Namibian Nation at large.
Download Code of Conduct