The SAIF Mission is to reduce alcohol-related harm through combating the misuse and abuse of alcohol beverages and promoting only their responsible use.
The primary targets for its interventions are young people and adults who are vulnerable and most at risk of suffering the negative consequences of alcohol abuse and misuse. Other self-regulatory measures are a ban on any claims of beneficial effects, a bold statement on all advertising that products are not for sale to persons under the age of 18 years and general principles guiding advertisements.
Most of its interventions are in partnership with other stakeholders who share similar objectives. SAIF retains strong links with the government of the Republic of Namibia, Non Governmental Organizations and International Organizations working in the same field. SAIF collaborates closely with the International Centre on Alcohol Policies (ICAP) and other international organisations, through its links with Brandhouse, Diageo, SABMiller, ARA and Distell.